Wal-Mart Dominates Global RetailBrief SummaryWal-mart is the largest retail chain in the United States and the world. Wal-Mart was founded in 1962 by Mr. Sam Walton. It was originally called Wal-Mart discount city in Rogers, Arkansas. At the time Wal-Mart stores began in 1962, they were concentrated only in small, rural towns and cities with populations of 5,000 to 25,000. It was soon increased to 18 stores in 1969. Over the next 30 years it had more than 4750 stores in 50 US states and 9 countries with sales of $245 billion. It began its international operations in Mexico in 1991 and then expanded them to several countries in Europe and Asia. Today Wal-Mart serves approximately 130 million people worldwide and employs more than 1.3 million people worldwide. Sales growth was more than 11% and amounted to US$6.4 billion. Wal-Mart's earnings are much higher than those of its French competitor Carrefour, although with its branches in 32 countries earnings and savings lag far behind. With a wide range of suppliers, Wal-Mart is one of the successful retail chains in the world today.CASE ANALYSISEXTERNAL ANALYSIS1) IndustryWal-Mart operates in retail marketing and belongs to the retail industry or retail trade detail .2) General environmental analysis Wal-Mart stores have carried out six different environmental analyzes provided in this case study. There are other important facts that are listed and can be listed in this general environmental analysis. The first factor is economic factors. Wal-Mart is having different economic conditions over time… middle of the paper… and each division has a different manager working for both his store and the company. They can increase overseas branches by having different strategic plans. They can also divide the products into different categories such as very high-end or low-end products. Need to use new technologies with different approaches so that we can be ready to use new technologies in a short span of time. The main generic strategy is to have overall cost leadership by which Wal-Mart can control costs. The supply and distribution system must be more effective in the current one so that time and money can be saved when distributing products from the warehouse to the stores.