Verbal Communication and Facilitation In today's fast-paced, highly technological global marketplace, no business can exist and survive without communications within its own borders or without interaction with third-party companies outside of its its doors. To achieve its mission and communicate strategic initiatives and directions to all employees, senior management communicates with mid-level and first-line executives, who in turn disseminate the information to every employee in the organization. Increasing global competition, pressures to remain profitable as a business, and the ability to make rapid changes to a product line or service offering require rapid and timely communication. To be successful as a manager or business, you need to possess, among many other skills, excellent communication skills. Whether planning, organizing, leading or controlling, everything a manager does requires some form of communication. Let's explore some of the communication skills today's managers need. To stay informed about the latest changes and developments in their field, managers need to read various industry magazines and write letters as part of formal business communication. Managers often find themselves in meetings, where they can use good listening skills during a presentation and observe the body language of participants during the presentation. As a direct result of the information explosion and the Internet, managers today also communicate heavily using electronic communication. Some managers spend up to 40% of their time communicating via email each day. It's no wonder that managers today invest long hours of their work time communicating with their employees. Therefore, it is important for managers to become effective communicators. Communicating in itself involves great difficulties, especially in today's fast-paced world. One of the most challenging and frequent forms of communication used by managers is verbal communication. Managers communicate verbally with employees one-on-one, in team meetings or on the phone. Because this form of communication is used so frequently and is easily influenced by external factors, we have determined that it is critical for a manager to become a master at verbal communications. When a manager communicates verbally with his employees, several things can be achieved and some advantages are evident compared to other communication methods. Verbal communication occurs when a manager communicates with subordinates to plan or promote a task, provide them with important information, or to praise or reprimand them. One of the benefits of choosing verbal communication is that it promotes the social interaction necessary to maintain a positive work environment in the workplace.