SWOT Analysis of Vinamilka) StrengthsEstablished in 1976, Vinamilk has grown strongly and become the leading company in the milk processing industry. Obviously, its long history is the first and main selling point that led it to become the largest dairy producer in Vietnam. Over the course of more than 30 years in business, Vinamilk has become a household brand for domestic customers. Furthermore, Vinamilk has achieved great customer understanding and satisfaction as well as local market knowledge. Another notable factor that has effectively strengthened Vinamilk's leading position in the market is that it already holds a strong distribution presence that spans nationwide, from urban to rural areas. , coastal and mountain areas. The distribution network is the decisive factor for the success of a consumer goods manufacturer. Vinamilk now runs agencies at the grassroots level as villages in rural areas, and almost all shops on the main streets of major cities sell Vinamilk products. In addition to the strong national distribution with the network of 183 agencies distributed in 64/64 provinces, cities and Vinamilk products are exported to the United States and many European countries, as well as to the Middle East and South-East Asia area. Along with the strong distribution network, technological capability is another key to the success that makes Vinamilk a leading company in the dairy industry in Vietnam. Vinamilk has continuously renewed its technology, invested in modern production lines, improved administrative and product quality to meet increasingly high customer demands. For now VINAMILK has the most modern production lines in Vietnam which guarantee quality and hygiene. Furthermore, Vinamilk also makes progress...... middle of paper ......tion, the beer and coffee market presents great potential for further investment. However, participation in a new business area always involves risks. The process pushes VINAMILK to cooperate with other companies and companies that have experience in this industry, in order to increase its competitiveness through learning experience in management, marketing, product distribution, improving cooperation capacity and increasing export capacity, etc. Otherwise, the company may suffer from constant losses. Furthermore, while many types of businesses, including food, are expanding, prices are generally rising, resulting in the current high rate of inflation. In case of inflation rate lower than the growth rate, the market price of material resources may be higher in the short run, which may force the price of dairy products to increase and thus lower demand.