IntroductionDuring 2001-2002, the largest expenditure in the UK was on leisure goods and services at £72 per week, followed closely by spending on accommodation and food/ soft drinks with £67 and £62 per week, respectively (Summerfield and Babb, 2003). Between 1976 and 2002, spending on leisure doubled (Summerfield and Babb, 2003). Bromley (1994) found that the popularity of leisure in one particular genre, outdoor recreation, has grown across England. Discreetly, given that you can take part in a range of outdoor activities in Worcester, from canoeing with the River Wye Canoe Hire Company to rock climbing at the Frank Chapman Centre, it seems that Worcester is as popular a place as any for its opportunities for outdoor adventures. The aim of this report is to demonstrate how a farmer's proposal to develop a waterskiing site with cable car and off-road driving course fits into the growth pattern and diversity of adventure activities in the Worcester countryside. This report will also identify the statutory and voluntary bodies that may be affected by the proposed development, discuss the likely responses of the bodies and suggest ways of addressing their concerns. Reasons for DevelopmentBourn (2001) suggests that obesity is a growing concern in England as almost two thirds of English men and more than half of English women are obese (Bourn, 2001). In many countries, increasing obesity rates have been linked to urbanization, as it leads to greater inactivity (Siervo et al., 2005). As for the United Kingdom, over 80% of British citizens live and work in an urban environment (Statistical Digest of Rural England, 2012). Therefore, urbanization is most likely a factor in English obesity rates. Bell et al. (2007) p...... half of the document ...... n survey 2010. [Online] Available from: http://www.bcu.org.uk/files/WatersportsandLeisure Omnibusreport2010USE%20THIS.pdf [ Accessed 13 March 2014]Wildlife Trusts (2006) Living Landscapes, a call to restore the UK's battered ecosystems, for wildlife and people [Online] Available from: http://www.wildlifetrusts.org/sites /wt-main.live.drupal.precedenthost.co.uk/files/files/A%20Living%20Landscape%20(full).pdf [Accessed 2 March 2014]Wildlife Trusts (2014) Who we are. [Online] Available from: http://www.wildlifetrusts.org/whoweare#whatwebelieve [Accessed 2 March 2014]Woodland Trust (2014) Forestry [Online] Available from: http://www.woodlandtrust.org.uk /learn /policy-and-legislation/our-views/forestry/ [Accessed 1 March 2014]Zelenski, J. & Nisbet, E. (2012) Happiness and feelings of connection: the distinct role of the relationship with nature . Environment and behavior, 46(1), 3-23.