Based on the six branding objectives, how has Nanda failed to maintain Clocky's appeal? How could Nanda successfully brand his company and one of its products in a new market? The innovative product Clocky by Gauri Nanda combines fun and functionality in one. It was an immediate success with sales of $2.2 million in its first year of sales. In 2008, revenues decreased by 31.8% ($1.5 million) and again by 35% in 2009 ($990,000). The 2008 economic recession caused consumers to cut nonessential costs, but Nanda's brand failures contributed to flat sales. These failures will be examined based on two branding objectives: awareness and image. Furthermore, recommendations will be given on how to successfully bring the Clocky brand to the Brazilian foreign market. Before the release of Clocky, Nanda was undecided about positioning Clocky between two target markets. He also received strong public attention without the support of a professional public relations consultant. A successful rebranding of Clocky in Brazil requires the country's personality and culture to be incorporated into Nanda Home's brand image. Creating an association with consumers creates positive appeal. With this, you need to also target a primary consumer base to develop clear awareness. Nanda should have created a better vision for herself by deciding between the "fun" and "need" markets for Clocky in time. The “entertainment” market could have potentially led to Clocky being classified as a “fashionable” product. The “need” market (people with difficulty waking up due to narcolepsy and in general) was too small. A ready awareness of a primary consumer base allows you to focus on the product, the company and the consumers. In Brazil, Clocky must be located appropriately and in ti......middle of paper......the largest city. Retrieved from http://www.forbes.com/sites/ricardogeromel/2013/07/12/all-you-need-to-know-about-sao-paulo-brazils-largest-city.Central Intelligence Agency. (n.d.). The World Fact Book - South America: Brazil. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/geos/br.html.Agloinfo. (2014, March 14). Furniture, hardware and office supplies in Brazil. Retrieved from http://saopaulo.angloinfo.com/information/housing/setting-up-home/furnishing-a-home/, http://riodejaneiro.angloinfo.com/information/housing/setting-up-home/furnishing -a-home/.Brazil My country. (n.d.). Brazilian instruments - Brazilian musical instruments. Retrieved from http://www.brazilmycountry.com/brazilian-music/brazilian-instruments/.Brazil Dance World. (n.d.). Dance styles. Retrieved from http://brazildanceworld.com/about-us/dance-styles/.