Topic > Strategic Analysis of Wal-Mart - 936

Identify Wal-Mart's corporate mission. According to Wal-Mart's 2008 Annual Report as of October 22, 2008, their mission is "We save people money so they can live better". Identify what you believe the strategic mission of the organization is. I believe in a strategic sense that Wal-Mart has chosen to make its stores the "one-stop shop" for everything the ordinary American family needs. To do this, they have developed strategically over the years, moving from the initial "Wal-mart" platform (which offers common retail products at the lowest price available in a given area) to the current stores, which are all-inclusive. supercenters selling groceries, electronics, clothing, home improvement, pharmacy, automotive and the list goes on. In doing so, they have strategically improved their economies of scale, which further enhances their ability to be a low-cost leader. Furthermore, with a seemingly insurmountable position in the US market, they have expanded their strategy around the world to improve sales and purchasing power from suppliers. According to the text, while all of these finance-based strategic maneuvers have taken place, they have also worked to improve the environment through waste reduction efforts, their image through revised salaries and benefits for their associates, and their general public perception through disaster relief efforts. and revitalization of empty shops in underdeveloped areas of the country. Have they changed their mission to meet changing needs? While their mission hasn't changed much over the years, the way they fulfill it has, in my opinion, changed. First, I remember the "buy America" ​​push at its stores when I was younger. Even though I was too young to really understand what that meant, I now see how that strategy has changed in an effort to keep prices low; there are no more "buy America" ​​signs in stores, and there haven't been for some time because, to be low cost leaders, they have to buy the goods at the lowest possible price to "save people" money so they can live better." Furthermore, their main goal in the early years was to open stores wherever they could to get their name known and establish their market share. As I said before, they have since expanded globally as a retail chain retail, in an effort to expand influence and reduce the cost of goods sold In doing so, they have attempted to improve the quality of the products they sell to compete with Target, Kohl's and the like, which in effect furthers their mission of saving people money while providing them value...