Wells Fargo offers a wide range of financial services, claiming in its investor presentations that it operates more than 80 divisions while being able to represent more than one thing. Additionally, the company claims to be one of the most "integrated" financial services companies. For example, instead of operating a stock brokerage business with separate branches and different clients, Wells Fargo stock brokers sit in retail branches and generally serve only banking clients. (wellsfargo.com) Despite this broad range of divisions, Wells Fargo only details three different business segments when reporting results, which are Retail Banking, which is typically the everyday banking business where you have savings, checking accounts, loan officers, mortgage lenders and credit card companies. Wholesales Banking, where this segment contains products sold to large corporations, as well as to consumers on a wholesale basis. This includes mutual fund lending, asset-based lending, and commercial real estate. Consumer Finance and which is a loan to consumers, regarding home loan, car loans and student loans. This is different from many other financial services companies that provide more detail on particular businesses or product lines. Wells Fargo dominates financial services being one of the largest in the world, it is not too worried about competition like US Bancorp, Citi Financial, BB&T, PNC Financial and Country Wide, simply because most of these companies do not touch all sections of the market like Wells Fargo. Most banking companies are consumer lending banks, or simply retail banking, but they don't make any mortgages, or in the case of Country Wide...half of paper...for you. This is an opportunity that Wells Fargo always has, because it has the resources and capital to do so. Or think of another way to make banking easier for consumers and businesses, as was the case with internet banking in the 1980s. Like cross-selling, which Wells Fargo defines as “needs-based” selling, it is seen as the most important strategy. The company sees this as an “increasing returns” business model. Wells Fargo says the idea is like an e-commerce "network effect," where opportunities grow geometrically. The general idea of ​​cross-selling is to reinvent the way financial services are aggregated and sold to customers. The company believes that its customers see the concept as a "one-stop shop" for financial matters. For many consumers, this is a very attractive feature.