Latin American cultureLatin America represents 1/10 of the world's population and geographically can be located from the land extensions of Mexico, up to Patagonia in Argentina. Some of the most relevant elements of today's culture in Latin America are; Religion, values, attitudes, social structure, social stratification, language and gift hospitality. The predominant religion throughout history in Latin America has been Catholicism. From large cities to small villages there are churches, basilicas and cathedrals. Catholicism has left its mark, from customs and values ​​to architecture and art. For many years in many countries the Catholic Church had power over all civil institutions, education and law. Religion plays an important role in Latin America today, but church and state are officially separated and the practice of other religions is freely permitted. As the author of our book states; the "Catholic Church is an important pillar of these societies". Other important factors of Latin American culture are values ​​and attitudes. As our author states, "Cultural attitudes towards factors such as time, age, education and status reflect these values ​​and, in turn, shape the behavior and opportunities available to international businesses operating in a given culture". In Latin American culture, time is seen as space. As the video shows, punctuality is not as important as solving some problems that may arise along the way. Latin America, in addition to being influenced by immigrants, conquerors and slaves, is also influenced by the Western world when it comes to architecture. The cities have both colonial and modern influence. Even the clothing has a Western and traditional bent. Other important aspects of Lati... middle of the paper... with Argentina could be easier than doing business with Ecuador which does not have the necessary infrastructure. Another important cultural difference that could impact business is the concept of time. In some large and wealthy megacities in Latin America, time is seen as money. This fact could be very useful for some companies who think that waiting is a waste of time. The size of the country could also be an important key factor that could impact international business operations. Large companies may want to invest in a large city that may have higher demand than investing in a low population city like Uruguay. Big companies may want to target the 12 million people who live in Lima instead of just targeting the 8 million who live in Bogota. It is facts like these that a businessman must look for when considering conducting business with Latin America.