For example, shipping giant UPS conducted its own analysis titled "UPS Online Shopping Study: Empowered Consumers Changing the Future of Retail" by Kate Dreyer in which said, “Many consumers connect with purchasing activity through social media, with 43% reporting, discovering new products on social media sites. Facebook is the most influential channel. . .” (Dreyer) These statistics showed the influence of advertising on social media platforms. The fact that consumers have the power to have things shipped directly to their homes represents a change in consumerism helped put the hat into perspective, out of 801 voters 61% responded that they occasionally shop 1-3 times a month and 39% responded that they shop much more than 4 times a month (@Ramos4LA Per day d 'Nowadays it is common to spend time at home and do research on the products we want