In Urs Gassers and Jon Palfreys, Born Digital, both authors adopt a sociological approach in analyzing and interpreting the new phenomenon known as the emergence of digital natives , or the part of society born after 1980. The main thesis of Born Digital that Urs Gassers and Jon Palfrey were trying to transcend was how Born Digital individuals are transforming the world we live in. Digital natives are transforming our world through their interactions and intuition. with technology and the web. Those born after 1980 grew up in an interconnected world and are different, in sometimes enigmatic ways, from those born before them. According to Palfrey and Gasser, digital natives promise to make amazing contributions to society, but they also face daunting problems. It is the authors' opinion that as a society we must do everything we can to enable the advancement of digital natives, while seeking to create the organizations and values ​​necessary to protect them from the threats they face. Additionally, self-perception is slightly affected in a positive or detrimental way, depending on the individual. These changes in self-perception are in turn changing how we react to society in reality. These individuals known as digital natives have a strong understanding of technology and how the Internet works because they were born with it. We now live in an era where people who grew up without technology are forced to learn and adapt to a world where technology is becoming widespread in everyday life. Having been born into a world where technology is emerging, assuming they were born into an industrial economy, they have the advantage of not being too far behind digital immigrants. In many homes… middle of paper… this is how it is very informative and aims to educate both digital natives and digital immigrants. The weakness I found in this book is that, even though it is all about digital natives, it was built for digital immigrants and much of the book is spent belittling the digital native generation. This book is a great tool for parents and teachers, because it will help them to be more involved in what their children or students will do on the Internet and how we can protect them from things that can be dangerous on the Internet. This book touched on many good points and I think the biggest weakness of this book is that it does not discuss the part of our world that economically cannot access many technologies and how, even though children born after 1980 in these areas they are considered digital natives when they have never used a technology.