Proposed that “individuals avoid interpretations of themselves that are too personalized or too inclusive and instead define themselves in terms of membership in distinctive categories.” In his studies, he postulated that “social identity arises from a fundamental tension between the human need for validation and similarity to others and a compensatory need for uniqueness and individuation.” (Brewer, 1991). Performed on the UCLA campus, it stated that "group identities allow us to be the same and different at the same time." His studies applied more to groupthink than to research on individualism and collectivism, but still had implications that people will seek balance and try not to be too independent, even though they are in an independent situation.