Resources are classified into tangible and intangible assets as follows: *Virgin Group Tangible Assets *Virgin Group Tangible Assets Intangible Assets Virgin Group's capabilities are established by the integrated assets that have helped it to stay competitive and outperform its competitors. Valuable capabilities will help Virgin Group to effectively exploit and explore identified opportunities and minimize threats in the external environment. If capabilities were used consistently and effectively, they would become significant and would be difficult to imitate or replace. With the resources discussed above, 3 capabilities of the Virgin Group are identified as follows: - *Capability 1: Unique culture of *"Making a difference and creating uniqueness"* (*Resources provided: *Financial, Organisational, Human, Innovation* , Technological*) Creativity, Innovation are the basis of the success of Virgin and Richard Branson! Technology drive is the backbone of innovation and likely mimics process innovation in how service is delivered when looking at Virgin. Technology is more likely to simulate process innovation. Every breakthrough and venture undertaken by Branson has been characterized by some kind of element of innovation or creativity if not something unique, something that had never been seen or heard of before in the target market. Virgin Group has gained a competitive advantage over its competitors by consistently following its culture across all businesses in serving good value and service to customers in different ways. The core and core competency of all Virgin Group business ventures is doing things a little differently to others. Furthermore, they have always tried to add value by adding a little fun to the business. By differentiating itself in the strategy itself to suit its activities and ways of doing business, it has also differentiated itself from rivals and made it difficult to imitate Virgin's strategy. Hence, they have established their business in an untouchable position. How would you describe the business strategy of Branson's Virgin Group? The answer to this question won't be that different from the ones above. However for better understanding we can characterize Virgin Group's business strategy as "Making a difference and creating uniqueness" in any type of customer service. They are not tied to any one business sector, which makes them flexible in thinking and creating new ideas for their customers and for all consumers around the world who need (or will need) Virgin service.