The issues here revolve around the launch of a mini-oxidation product that will solve global clean water problems. Their filter unit has already suffered two failures in the launch of this product. Vyas, the business manager of this unit, believes that the unit can be revolutionized through innovation. He revives an abandoned oxidation technology and advises his team to develop a small-scale oxidation system with the ability to disinfect wastewater in small batches. Although the market analysis of the product proved promising, the commercialization of the product was complicated and failed due to design flaws and lack of market interest. Through a three-step process recommended by Cynthia Jackson, the Vyas team was able to come up with a viable business proposal for implementing the product. Both Cynthia and Vyas are tensed to accept the proposal due to its past failures but promising future. The main stakeholders are Peter Vyas, the manager of the filtration unit and Cynthia Jackson, who is the vice president of the water management division. Vyas was convinced that the survival of the unit depended on innovative growth and therefore appointed a technology assessment team with the responsibility of using the technology to solve the problem of obtaining clean water in remote regions by developing a small-scale oxidation system scale that would allow waste to -disinfect water in small batches. His greatest concern is the technological aspect of product development. On the other hand, Cynthia's perspective was shaped by the marketing aspect of the product. He recommended developing future proposals using a rigorous three-step process linking market analysis and technology development to the business… middle of paper… oxidation system (RIMOS) as a solution. This product is open to high financing possibilities compared to other options. Furthermore, this product has great potential for the market globally. Work cited Dyson, R., Strategic development and SWOT Analysis at the University of Warwick, European Journal of Operational Research, 152, 631-640, 2002 Frame, JD, Managing Projects in Organizations: How to make best use of time, techniques and people, third ed., San Francisco: Jossey-Bass,112-117, 2003.Graham, R.J. & Randall, L., Creating an Environment for Successful Projects: Missions to Manage Project Management, second ed. San Francisco: Jossey-Bass, 65-113, 2003. Kinicki, A., & Fugate, M. Organizational Behavior: Key Concepts, Competencies, and Best Practices (5th Edition). McGraw-Hill. ISBN-10: 0078137209/ISBN-13: 978-0078137204, 79-124, 2011.