IntroductionThe use of social media to market an organization has become more common and integral to the success of a brand, product and company. Social media strategies are used by many organizations, but how do you know if they are successful and worth your time and money? The success of a social media can be monitored and quantified using metrics (Gold). There are hundreds of social media and web metrics that can be used to determine if a social media campaign is successful, but some are critical and should be monitored at all times (Chitwood). The nine social media metrics presented below are important to the success of a business and should be measured during the planning, execution, and evaluation phases of your social media campaign. Reach The reach of a social media campaign is the amount of likes, followers and fans. , subscribers, etc., your social media platforms earn money from your social media campaign (). Your reach is a metric that may not be the most important number to collect, but it gives you a starting point for calculating many other metrics, such as engagement, impressions, and shares ().PlanningIn the planning phase of your social media strategy you need to First collect your organization's current number of followers, fans, likes, and subscribers. This will give you an idea of ​​the current reach of your organization. Additionally, your organization should set a goal for the number of new users you plan to reach. For example, if you have 1000 followers, how many more do you want to reach by the end of your campaign? EvaluationIn the evaluation phase of your social media campaign more data should be collected to ensure that you have achieved your objective and the social media campaign has been successful. To calculate your coverage tools, ...... half of the document ...... correctness should be tracked." Social Media Examiner. Np, April 11, 2013. Web. March 06, 2014. Miller, Jason. “5 Simple Metrics to Track Your Social Media Efforts.” Social Media Examiner, May 28, 2012. Web. March 6, 2014. Smith, Mari. “How to Measure Your Engagement on Facebook Social Media Examiner.” 2011: Page No. Social Media Examiner. Web. 6 March 2014. .Stobbs, Clayton. “5 Metrics of Social Media Campaigns.” social media to monitor." Web log post Social Media Today LLC, October 17, 2012. Web. March 6, 2014. Yuki, Tania in social media." Web log posts. ComScore. Np, 18 November 2013. Web. 06 March. 2014.