The role of fashion promotion in the fashion industry I will write about what the role of fashion promotion is within the fashion industry and discuss how it could develop over the next five years. To do this I will examine what fashion promotion is by defining it and finding out how, when and where it began. To understand what fashion promotion really is in the contemporary context, I will generally examine how it is used and how many forms it has taken from its beginnings to the present day. To see how fashion promotion might develop over the next five years, he will need to analyze and critique specific examples in more detail, such as finding out how these specific types of fashion promotions are used, by whom and for what purposes. I will discuss the advantages and shortcomings and compare and contrast examples to extract the implications of their use. It is difficult to predict the future of fashion, but researching its history and development, identifying the reasons and how things happened to make it what it is today, and analyzing the pace at which it is developing, will help us think and imagine where fashion could progress in the next five years. Designers and manufacturers design and produce clothing; promoters and communicators then deal with the next steps, such as: image or brand concept for an audience or market. The Oxford English Dictionary states that fashion is "a popular trend, especially in clothing" and "the production and marketing of new styles of clothing and cosmetics." It states that promotion is "an activity which supports or encourages", "the advertising of a product or a celebrity", "(promotions) the activity or undertaking of arranging such advertising" and "the elevation to a medium-high level". of paper ......noticing what is happening today culturally, socially and economically. By applying our research, we can improve our predictions about what might happen next in fashion promotion, but there is much greater variability in the factors influencing fashion trends today. , which makes forecasting even more difficult. Usual measurements do not necessarily suggest upcoming fashion styles. This allows more extreme fashion to become more mainstream as fashion buyers will take greater risks to surprise the competition in hopes of establishing a new order. strong brand differentiation. Bibliography The Times. Fairtrade seeks £50m for expansion, Sarah Butler, 24/02/07) The Oxford English Dictionary Bruzzi S. & Church Gibson P. (eds). .Bruzzi & P.Church Gibson Fashion Cultures: Theories, Explorations and Analysis, London: Routledge, pp. 128-134)