1. SUMMARYThe article focuses on "Benchmarking at TNT Express" and offers a clear explanation of how TNT has demonstrated dedication to customer services and a willingness to achieve high levels of excellence in its efforts. It is clearly stated in the article that the formula used by TNT to achieve success is to listen carefully to customer opinions in an effort to gain a clear understanding of the logistics problems they face and offer logistics solutions to the identified problems. As a result, TNT management is able to reduce costs and thus achieve additional sales which translate into additional value for their customers' business through the introduction of innovative ideas. TNT express has thus managed to win the most recognized awards along with a number of awards as a result of their progressive efforts in adding value for the benefit of customers and their commitment towards achieving high standards of competition. The article also touches on the importance of TNT express's commitment to customer satisfaction and regular recognition of the importance of people as a primary resource and this has been the cause of the difference and the basis of TNT express's strength. Quality is an important aspect that drives TNT's success, and the company uses its mission, guiding principles and values to define quality. The need to take benchmarking seriously at TNT is rooted in the nature of their business. The large customer base provides TNT with a good learning opportunity.2. KEY LEARNING POINTS The article contains some key learning points that are important to note. The activity carried out in TNT heavily… half of paper……” opened my horizon to new things, underlined the need for continuous improvement, expressing excellence in an organization and a source of great learning on the importance of benchmarking and customer satisfaction. References Farris, P.W., Neil, T.B., Phillip, E.P., & David, J.R., (2010). Marketing Metrics: The Ultimate Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, IncGitman, L.J., and Carl D. McDaniel (2005). The future of business: the essentials. Mason, Ohio: Southwestern. John, J., (2003). Fundamentals of customer-centric management: Competing through service. Westport, Conn.: Praeger.Kessler, S.,(2003). Customer Satisfaction Toolkit for ISO 9001:2000. Milwaukee, Wis.: ASQ Quality Press. Kucukosmanoglu, A. & Sensoy, E., (2010). "Customer satisfaction: a central phenomenon in marketing".
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