Imagine being a young girl in the 21st century: the pressure to fit in with the coolest crowds can be overwhelming. Most girls begin to change their fashion style at the age of nine. At a very young age, these girls are targeted by marketers to dress and be a certain way. Marketers realized that by applying this term they gained a new billion-dollar customer base. In the 1980s, President Reagan signed the improved Federal Trade Commission Act that would allow marketers to target children without restrictions. These laws must be changed to give our children the opportunity to have a dignified childhood without promiscuous clothing and without damaging their self-esteem. The Federal Trade Commission Act must be reformulated to prevent our young girls from being sabotaged by marketers. Marketers who target young girls cause them to dress like young adults in a promiscuous manner. Marketers often use the tactic of targeting teenagers by using celebrities to promote their products. Much of the clothing promoted by these marketers is too promiscuous for girls. The most advertised clothing resembles a sexier style than in years past, and little girls seem to be intrigued by it because they don't realize it's wrong. As school-age girls begin to dress provocatively, they also become more aware of sexuality. According to noted author Lawrence Downes of the New York Times, "What surprised me, though, was how parents of even younger girls seem to have kept pace with society's march toward eroticized adolescence, voluntarily or through abject surrender” (“American Cultura”). Many of these girls have reached the milestone of puberty, w...... middle of paper ......finding that marketers targeting young girls is a serious problem that needs to be stopped. Works CitedBawdon, Fiona. “Celebrities should not be role models for women.” Can celebrities change the world? Ed. Spejo Romano. Detroit: Greenhaven Press, 2009. In question. Rpt. from "No Role Models for Girls." New Statesman (27 September 2007). Opposing points of view in context. Network. March 12, 2014. Downes, Lawrence. “American culture rewards girls for eroticism.” Childhood is becoming too sexualized. Olivia Ferguson and Hayley Mitchell Haugen. Detroit: Greenhaven Press, 2010. In question. Rpt. from "Middle School Girls Gone Crazy." New York Times December 29, 2006. Opposing Views in Context. Network. March 12, 2014. Ramsey, William A. “Rethinking the Regulation of Advertising to Children.” Federal Communications Law Journal April 2006: 361+. Business Insights: Essentials. Network. March 12. 2014.