Microsoft XboxExecutive SummaryMicrosoft Xbox is a company that produces games, gaming systems, and accessories. The use of these systems has increased dramatically over the years, and people who use them are always looking for a cool new game or accessory to match. Additionally, Microsoft Xbox launched the new Xbox 360 Elite, the most elite gaming system available today. In November 2005, when the Xbox 360 first hit shelves, it was just the beginning. While the console itself hasn't changed, the number of games available has increased exponentially. You can also play many regular Xbox games, designed for the first Xbox, that have backward compatibility with the Xbox 360. More than 200 Xbox games work well on the Xbox 360. This increases the total number of games available for the Xbox 360 to over 300, and still growing! Situation AnalysisXbox has been around for a while and the gaming system, games and accessories have been well received and the market continues to grow. Marketing will be key to continuing to build product loyalty, grow the customer base and keep pace with the growing market. Market Summary The Microsoft Xbox market consists primarily of hardcore gamers, typically males between the ages of 17 and 24, although Microsoft Xbox has begun to market to women as well. Microsoft Xbox is trying to appeal to a wider variety of consumers and understand what their needs are so they can communicate better with them. Target Markets Males aged 17-24 We also try to target women and families. Market Demographics The profile for the typical Xbox customer consists of the following geographic, demographic, and behavioral factors: Geographic regions • Microsoft Xbox has no set geographic target region. Taking advantage of the... center of the card... something different almost every year, because she is still young enough if the products were too young or too old for her every year or so instead of growing on her as they should. Works Cited Coola 8/19/2005. “Xbox 360 Marketing Brochure Images.” Xbox and Xbox 360 Cheats Reviews Gaming FAQs, all about XBOX365. November 13, 2007 .Kotler, Philip and Kevin Lane Keller. Marketing Management 12e. Upper Saddle River: Pearson Prentice Hall, 2006.Ron. "Xbox and Xbox 360 cheats, reviews, gaming FAQs, all about XBOX365." Xbox and Xbox 360 Cheats Reviews Gaming FAQs, all about XBOX365. November 9, 2007 "Walmart.com - Save Money. Live Better.." Walmart.com - Save Money. Live better... November 6, 2007 "Xbox.com | Xbox.com Home." Xbox.com | Xbox.com home page. November 6. 2007 .