(i) Environmental Analysis: External Opportunities and Threats Demographic, economic and socio-cultural segments would be the most relevant segments for the whole foods market. These segments have a direct impact on the profitability, sustainability and survival of the whole foods market and the organic food industry. The relevance of the demographic segment arises from the fact that age structure, income distribution and population size are important factors that will influence the demand for organic products. The economic segment is relevant, as an affluent population will continue to drive and support the demand for organic products. The socio-cultural segment is another relevant segment, where attitudes towards quality of life, workforce diversity and environmental concerns will cause a change in dietary and lifestyle preferences. This section explains conditions in the organic food industry that will provide opportunities for Whole Foods. The aging of the Baby Boomer generation has led to an increase in the population of people who are more informed, health-conscious and willing to spend more on natural and healthy foods. These people with higher disposable income will be the main drivers of demand for organic food. America in general is also growing in wealth, providing Whole Foods with a larger target market. In addition to the fact that Americans spend a considerable portion of their expenses on food, organic foods have become accessible to most Americans. Urban singles with higher spending power are also set to drive and support the demand for organic foods. Changing consumer perceptions have also provided Whole Foods with immense opportunities. Consumers today perceive imported, exotic and organic foods as higher quality... middle of paper... to better establish themselves in the organic food sector. Continue and expand your corporate social responsibility activities. His reputation was complete. The food market's most valuable capacity will continue to be the key to its success. As mentioned in the case, Wal-Mart's foray into sustainable fishing and its introduction of environmentally friendly practices have been met with doubt and criticism. The whole foods market, however, has an excellent tested and proven track record. In fact, Whole Foods should take a leading role in promoting environmentally sustainable practices by adopting a more aggressive approach to its sustainable practices. This will be an excellent form of marketing and will allow Whole Foods to effectively respond to Wal-mart's entry into the industry by gaining a huge and sustainable competitive advantage..