Individual Assignment I: Case AnalysisCase: WALD PRESSExecutive SummaryWald Press, a large printing company based in New York, has had a close relationship with Campbell for many years Brothers, a Manhattan-based publishing house, which provided her with most of her work. Campbell Brothers failed to provide the Wald Press with enough work to keep it operating at a reasonable level of production during the depression of the 1930s. Thus Wald Press obtained contracts from other publishing houses. When the Campbell brothers' sales increased again, they wanted Wald Press to abandon outside contracts because they would provide them with enough work. Wald Press finds itself in a dilemma of whether or not to give up outside contracts. Word Count: 100Situation Analysis Wald Press, a large New York-based printing company, has had a close relationship for many years with the Campbell Brothers, a Manhattan-based publishing house, which has provided it with much of its work. During the depression of the 1930s, the publishing house suffered declining sales and failed to provide the Wald Press with enough work to keep it operating at a reasonable level of production. The Wald Press obtained outside contracts to address this problem. Wald Press told them that their jobs would be taken for an indefinite period of time and that they would not abandon them when business conditions improved. By 1946 Campbell Brothers sales were up and they wanted Wald Press to drop outside contracts and take on all remaining work. External contracts were not as profitable and would also have more inventory of finished goods, but they were less demanding and the average external book took 15% less time to produce than the average Campbell Brothers book. Billings on outside contracts totaled $277,625.09 in 1944 and $242,348.55 in 1944. 1945. In the same years, manufacturing costs on these contracts totaled $324,625.55 and $232,698.49. In 1944, bills to Campbell Brothers totaled $1,172,862.06 and in 1945 they were $1,555,944.25. The Wald Press as a whole made money, and so it seemed obvious that profits came only from work done for Campbell Brothers. But there was a risk of more bad times for Campbell Brothers and so diversification in the form of external contracts helped avoid the risk of running Wald Press below the reasonable level of production. The image of Wald Press is also at stake if it were to give up outside contracts. However Campbell Brothers reassured Wald Press that their sales were high and, as can be seen from the data provided, this is the case