What makes truly great companies different from other companies? How can Disney get 38,000 employees to operate in unison, to react to thousands of different situations every day, but consistently? How did Dee Hock create a completely new type of organization, VISA, which now dominates financial transactions worldwide with impeccable service? Vision, mission and core values, aligned through all recruiting, training, controls and decision making. Developing a vision, mission and values ​​is the foundation for long-term success. If a vision and mission are recognized by all stakeholders and influence every hiring, strategic decision and communication; its effect can be magical. Developing a vision, mission and values ​​is serious business. It takes time and effort, but it's worth it. The vision, mission and core values ​​answer three crucial questions: “What?” "Why?" and “How?”VisionVision is the “WHAT?” The image of the future we try to create. Vision is a short, concise and inspiring statement of what the organization intends to become and achieve at some point in the future, often expressed in competitive terms. Vision refers to the category of broad, all-invasive, and far-sighted intentions. It is the image that a company must have of its objectives before setting out to achieve them. It describes aspirations for the future, without specifying the means that will be used to achieve the desired ends. Business success depends on the vision articulated by the CEO or top management. For a vision to impact an organization's employees, it must be conveyed in a dramatic and lasting way. The most effective visions are those that inspire, usually asking you to employ... center of card ......action?• TRANSFORMATIONAL. Is it a guide to what the organization wants to be/become? Does it address the “mega ends” of the organization? The mission statement should focus on the change the organization would like to see occur; it should be a goal that extends the organization's potential and is still feasible to achieve within a given time period. The mission statement serves multiple audiences. Internally, it provides the focus and impetus for all activities within the organization. It also provides outsiders (funding sources, community members, etc.) with a concise statement about the organization that they can then use to determine whether they want to develop a relationship with the program. From the perspective of those funding sources, it allows them to quickly view your organization and determine whether funding should be considered.