Company Spotlight: WellaWella will sponsor Red Nose Day in March this year, introducing a limited-edition red hairspray to coincide with the event, which takes place in the UK on March 11. With For every sale of the spray, Wella will donate 50p to Comic Relief, which raises money for projects in both the UK and Africa. The company is no doubt hoping that the sponsorship will raise its profile as a fun-loving, charitable company, and follows a similar sponsorship in 2003, when Wella came on board as the official hair partner of Red Nose Day 2003. In that year , the company provided a free sachet of hair gel to customers who purchased a red nose..