Their way of chemical persuasion was through the use of the “original soma. . . . an unknown plant” (Huxley “Chemical” 296). “The intoxicating juice expressed by the stems of this plant” was enough to bring pure happiness and lure people into their unethical society (Huxley, “Chemical” 296). This stimulant drug made citizens believe that “soma drinkers were blessed in many ways. Their bodies were strengthened, their hearts filled with courage, joy, and enthusiasm, their minds were enlightened, and they immediately experienced eternal life. They received the assurance of their immortality” (Huxley, “Chemical” 296). For the people this drug was a prize; without realizing how this reward, given by the Controllers, is actually affecting them. The leaders, however, are fully aware that the “sacred juice had its drawbacks. Soma was a dangerous drug, so dangerous that... . . mere mortals might even die of overdose” and still encouraged heavy reliance on doses of Soma (Huxley, “Chemical” 296). Citizens who have often taken too much may temporarily go on a soma holiday, where they are technically in a sleeping coma. This coma repeated itself faintly; overdose of a pain-relieving drug was allowed. However, you can control the amount; “in small doses it brought a sense of bliss, in larger doses it made you see visions” (Huxley, “Chemical” 296). Regardless, the citizens did not care what happened because “the experience was so transcendently blissful and enlightening that drinking soma was considered a great privilege. For this privilege no price was too high” (Huxley, “Chemical” 296). For the citizens of the new world, soma was not just a pleasure; “it was a political institution, it was the very essence of Life, Liberty and the Pursuit of Happiness guaranteed by the Bill of