Word of mouth 'Buzz', if you're a business you'll love hearing that word. Buzz is nothing more than the promotion of a product through word of mouth. However, word of mouth promotion has become a very strong force for making unknown products that have been huge successes. If companies are able to reject the common myths that accompany buzz, then they can harness the enormous power of buzz to become nothing more than a marketing legend (Dye, 2000). experiences between them. When these experiences are fostered by the other person, the result could be tremendous success in whatever the experience was. Blockbuster has recently had success with some of its commercials featuring Harry Potter, Beanie Babies, and Pokemon, to name a few, and it has all been driven by customer word-of-mouth promotion (Dye, 2000). Many businesses have no idea what to do when it comes to a marketing campaign that will harness the full power of word-of-mouth promotion. These companies could get the full benefits of buzz if they understood how it works. To do this, a company must analyze the five myths associated with buzz to better understand what it is really about (Dye, 2000). The first myth says that "Only outrageous or innovative products are worthy of buzz." (Dye, 2000). This is not true because “54% of the American economy has been affected by buzz” (Dye, 2000). Products considered to be in that 54% range are pharmaceuticals, electronics, and transportation, to name a few. In the pharmaceutical world Viagria and Fosamax are two products that have a huge buzz effect. In the world of electronics there is only... half the paper....... Media and advertising are tools that can help create buzz, but too much of either of these things could prevent a buzz from happening. Companies must remain focused on marketing to people through verbal, digital, or visual language to create word-of-mouth promotion (Dye, 2000). The future of word of mouth is here to stay and I believe it will only get stronger. This is part of the growth of technology. With all the technological advances the buzz will be more common and used much more often. Additionally, many more Americans are earning more money which they will in turn use to spend on consumer products, creating interest in those products. One day word of mouth will be the primary way companies reach consumers to increase sales. Works CitedDye, Renee. (2000, November-December). The buzz after buzz. Harvard Business Review, 139-146.