The pleasure of watching a great cinema or conversely the disappointment and frustration of watching a poor film, is familiar to most of us. Cinema is one of the most popular and vibrant cultural practices that reflects a plethora of social, economic and cultural phenomena in modern societies. Cinema is sometimes the cultural reconstruction of our daily lives, sometimes a gateway to a different time, place or idea that would otherwise be difficult or even impossible to access. They remix the real, the unreal, the present, real life, memory and dream on the same shared mental level. Cinema has the power to move people; it has been a highly successful medium with a global reach and speaks the language of universality. He has entertained and influenced people across the spectrum in places as diverse as Jakarta, New York, Tokyo and Mumbai. This article will attempt to examine the mass appeal and popularity of Indian cinema. “Cinema in India is like brushing your teeth in the morning, you can't escape it,” joked Indian superstar Shahrukh Khan and this also applies to Indian cinema. today it has grown to global status. “India is the largest producer of films (over 1,000 films per year) with annual ticket sales of nearly 2.8 billion, box office of $1.53 billion and growth in international markets every year. According to a recent report by Deloitte, the Indian media and entertainment industry is expected to grow at a CAGR of 17%, contributes $8.1 billion to the national economy, supports 1.8 million jobs and constitutes 0.5% of the country's gross domestic product (GDP). India.”( MPPAA) The MPAA's recent annual film market statistics report states that India ranks fifth after China, Japan, the United Kingdom and France in box office performance. These grow... middle of paper... f Pi, A Mighty Heart) and Priyanka Chopra (Planes). Commercial cinema has a multitude of audiences from a diverse spectrum; crosses a myriad of ethnicities and lifestyles of people. While the films speak of a mixture of class tastes, some have the working or lower class as their main social reference, others speak of middle class and bourgeois values. Rachel Dwyer in her work “Bollywood Bourgeoisie” talks about how the centers are establishing their cultural hegemony. Their lifestyle representations become the benchmark to which the lower classes aspire and therefore appeal to a broad social spectrum. Ashish Nandy believes that commercial cinema emphasizes lower middle class sensibilities and how this cinema is a reading of the upper middle class by the lower middle classes. This explains the stylization of the medium, the conventions of size and mannerisms.
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