One of Target's goals is to provide more organic foods. Target is aware of how society is shifting its focus towards organic foods and health. Another of Target's objectives is to reduce water waste by 10% in 2015, an objective achieved in 2014 of 13.1% (Target Corporate). The company is aware of the possible damage that water waste can cause to the environment and actively works to prevent it. So far, Target has not paid much attention to its social responsibility, but in December 2013, there was an incident where data of at least 70 million customers was leaked (Target Corporate). This breach allowed criminals to access credit and debit card data. There is an entire FAQ page on the company website that answers any questions or concerns customers may have. Target recently agreed to a $10 million settlement in the lawsuit following the data breach, in which people will have to provide proper documentation proving the losses they suffered during the hack (Parks). Despite this compensation, some customers may not feel comfortable shopping at Target