The EU market for furniture products is expanding, the demand for furniture imports, especially from third countries, will grow on average by 9% in the next ten years. The Indonesian furniture industry has a great opportunity to expand market share by focusing on two segments. First, medium and large enterprises that have networking and low-price product manufacturing capabilities can serve the low-end market by making ready-to-assemble furniture. These types of products are suitable for mass consumption. Secondly, smaller manufacturer with carving skills can serve the high-end market by producing handcrafted and traditional solid wood furniture