"In today's consumer society, "I am what I have" is the active classification of oneself. Consumerism is often seen as a negative aspect towards society's life and purchasing behavior, which predictably leads to materialism. If we take a step back and look at the positive aspect that consumerism is a positive feature of today's society. Consumerism creates an opportunity for mass markets to constantly grow to influence our evolving society mass marketing changes the way a society operates and views. Consumerism is based on human desires. Society has an infinite number of habits to disappoint mass marketing has endless opportunities to create new products to satisfy those desires new product to satisfy buyers' wants and needs Mass marketing portrays companies wanting more than they have now, a bigger house, a better car,. more money, more shoes and clothes. This increases economic poverty and increased debt...