It is aimed at anyone who uses technology on a daily basis, which seems to be the majority of everyone. Today that could be the ordinary housewife as she drives children and their friends to school and soccer practice. It could also be of interest to young new drivers who are just learning to be safer on the road. They especially need to have their hands free while driving. It could also be of interest to the older generation of retirees, who may be just starting out with a smartphone but need directions to their next travel destination. This type of technology could be useful for them to avoid distractions while traveling. It seems to me that pretty much everyone does it these days. Most people are excited about new technologies and the fact that we can send messages, call anyone, and even navigate to a new location. All of this is done while you're connected to a phone, but without even looking at the screen, and that makes it even better. It's true that the company behind this poster is trying to sell their cars with hands-free systems in the cars. Therefore, showing this image to people could scare them into buying a car with these features instead of one without