If I were the CEO of Starbucks I would look at different things. One thing I noticed on the Starbucks page is that they have implemented a Starbucks Rewards system which is free and offers certain things after so many purchases spent at Starbucks. Free refills, free drinks after so many visits and other perks were part of their new rewards programs. Starbucks has great growth potential and should expand its tea and fresh juice products. Additionally, as consumer tastes and lifestyles shift toward more snack and beverage options, Starbucks should customize its menus and expand to offer healthier product offerings. Starbucks is expected to make significant investments in advertising and marketing initiatives in the face of increasing competition in its market. I don't remember ever seeing a commercial or listening to a radio commercial for Starbucks or its products. I've heard of Tim Hortons, a coffee chain and Starbucks competitor, in the northern parts of the United States. Another factor would be the cost of the products. With competitors like McDonald's and other coffee shops offering similar products, cheaper customers may be switching to lower-priced products due to the current economy. (Geereddy, N. (n.d.). References: Geereddy, N. (n.d.). Strategic Analysis Of Starbucks Corporation. Retrieved February 15, 2015, from http://scholar.harvard.edu/files/nithingeereddy/files/starbucks_case_analysis. pdfReply correct: n/a