Consumer prices Consumers have on several occasions questioned the price of products in relation to their value. Quality, usage and importance are influential aspects that determine how consumers respond to a particular product. On the other hand, manufacturers and retailers are more oriented towards increasing customer satisfaction by producing quality goods at affordable prices. However, affordability should not affect the company's expected profits. Companies may therefore fail to meet consumer expectations in terms of price due to the costs incurred during the production of their products. Since consumers are a company's most important asset, the price of goods should reflect the value that consumers are willing to pay. It should therefore be the responsibility of every business to ensure that prices reflect value without compromising expected profits. In some of my purchasing examples, I felt cheated into having to purchase a pendant lamp costing $230. First, the decorations of the pendant lamp were not properly decorated and its size was small...