Looking at the style of this article, I think it reflects that. The article is written in a way that is easy to follow and understand for readers my age, but also has a sophisticated feel to it, unlike many topics and articles I read on Buzzfeed or The Onion. It doesn't use a lot of slang, but it uses appropriately sized words and has a certain level of technicality, which indicates the audience it's aimed at. I think the author is trying to target people my age/millennials, because if we are the age that has seen the greatest increase in tattoos, we would like to be the ones reading why our generation feels the need to get tattoos themselves place. I think another audience they could target would be people older than millennials, because tattoos weren't popular when they were growing up. Many older people wonder why younger generations get tattoos and like to permanently mark their bodies, and this article is an explanation for them. Not only does it give millennials a justification, it also gives older people a justification