The image illustrates how the e-cigarette does not have the disadvantages of the tobacco cigarette such as toxic chemicals, yellow teeth and smelly clothes, which refers to the rhetoric and visual appeal Pathos, the emotional appeal (Carabelli et al., 87). Every smoker is harmed by yellow teeth and cigarette smell, but he has to deal with this, which obviously causes the person's emotion to feel guilt for doing something that is harmful to his health. The second image supports the first image's idea of ​​gaining supporters and customers, but this advertisement, however, is focused more on advertising BluCigs products than raising public awareness on the issue. Pictured below right is the complete e-cigarette kit in an organized way to catch the customer's attention, it also shows the many product options that BluCigs has to offer “They offer seven flavors to choose from and four nicotine levels ” (Healy 1) You could choose the desired flavor from a variety of different syrups available (Healy 1). The text in this image "Tastes and smokes better than a real cigarette!" gives it a form of authority because the comparison states that an e-cigarette is better than a real cigarette, which appeals to visual rhetorical ethics, which appeals to