Broadcast YourselfYouTube is a form of online entertainment. While some viewers dislike the format, others enjoy watching and creating videos on YouTube. YouTube videos range from educational, instructional, comedic to entertaining. Creating videos for uploading to YouTube is done by people of all ages from all over the world. According to author Alex K. Rich, “38% of Americans want to distribute content online.” (Rich 1) YouTube has introduced a new form of high-quality enjoyment and entertainment to many of its viewers. YouTube “is a popular video streaming site that displays video files uploaded, created, or disseminated by its users” (Belanger 1) writes Craig Belanger in his overview of YouTube. It is free and easy to use, which makes it very popular. According to Jennifer Sexton this innovative site was founded by three former PayPal employees who had a “simple desire to capture short videos and share them with others” (Sexton 1) Although their intentions were not to make money and become a popular site, very quickly the popularity of YouTube has increased and is used by many Internet users. In Alex K. Rich's view, "YouTube has lowered the bar for what is considered entertainment" (Rich 1). Most videos created and uploaded to YouTube are not of professional quality, it is a website that allows presenters of all ages and degrees of creativity to make a video. For example, Lonelygirl15's videos were “shot with a webcam $150 and proved that anyone can make digital video.” (Hirschorn 3) YouTube's motto is "Broadcast Yourself." Michael Hirschorn wrote in his article “Thank You, YouTube,” that “the onset of low-cost video and its… paper medium… become part of Internet culture and influence things that happen in the world today. As viewers, people become aware of what is accepted and what is deemed not worth watching. In “YouTube: Guide to Critical Analysis,” some of the “videos that YouTube viewers have watched are: 1) Soon after YouTube launched, clips from the 2006 Winter Olympics were posted, 2) The pop band OK Go won a 2006 Grammy Award for a video that originally achieved YouTube fame and 3) excerpts from "The Daily Show with Jon Stewart" were regularly featured on YouTube." (YouTube: Critical Analysis Guide 2) So, as long as YouTube exists, while some videos will be made by professionals who want to promote their product, there will always be the sender who will want to "get on the air" and upload it, even if they use their cell phone and the Internet.