An indigenous documentary is a documentary made by members of an indigenous community or in close interaction with the indigenous community. These native media are slowly becoming a form of entertainment and communication between current tribes and their members. These new forms of media aim to dismantle mainstream media stereotypes about Native Americans. “Both preserve knowledge for future generations and communicate the group's identity to the broader public” (Leuthold; p. 193). Although many Native American media producers currently have sought to push their work further into mainstream media, they face many difficulties with money, as most money for Native media production is loaned to producers through the government. However, the primary focus of Native media is “…focused on the concerns, practices, and beliefs of specific tribes…” (Leuthold; p. 208), and “…Indigenous media, to this point, has avoided trends homogenizing elements of the mainstream mass media" (Leuthold; page 208). To demonstrate that native media can become a popular and mainstream form of media, three popular native media films that have proven successful include: Smoke Signals directed by Chris Eyre, Skins also directed by Chris Eyre, and The Business of Fancy Dancing directed by Sherman Alessio. What the whitestream media fails to understand is that “…they have great power to shape – not just reflect – public opinion and, as such, the media must shoulder some of the responsibility for perpetuating racist images wherever they appear” ( Johnson;.