20-24 year olds want a food experience that they feel is not only convenient but also safe to eat and healthy for their bodies. The best way to convince the consumer to purchase Chipotle products is for the company to advertise to its target audience its commitment to the integrity of the food it is preparing. One way to do this is to advertise food and safety inspections in stores. Another way to do this is to advertise their commitment to clean stores and fresh produce. Chipotle would like to stay on track with its current marketing plan with clean flash advertising and little advertising. Slogans like “Farmed Friendly” and the Chipotle logo printed in the right corner are their main marketing ploy. This would be the best approach to stay consistent with Chipotle's image and stay connected to their millennial target audience. The message should convey "Clean Food + Clean Stores = Safe Food", to show consumers that the food they are eating is good for them, also stores are taking precautions to provide safe food preparation that will give me a eating experience safe. A solid message must be offered at the start of 2016 that allows consumers to have confidence that the commitment to safe food is the reality for