1. INTRODUCTION OF ADVERTISING Advertising is one of the major marketing tools that encourages and persuades consumers to react or act in response to the situation. There are five roles in advertising: economic roles, social roles, communication roles, marketing roles and political roles. Economic roles in advertising help create wealth for the country. Advertising brings profit to commercial companies. Create jobs. Social roles involve service to the public. It helps to alert the public to what is happening around them, such as explaining diseases such as SAR and HIV through advertising. It can also be used to alert people about vacant jobs. Helps promote a good lifestyle and environmental preservation. In communicative roles, advertising acts as an informant. Advise people about new products and services in town. Inform people about entertainment. Example such as a new film at the cinema, concerts etc. In the marketing role, advertising helps seller and buyers to meet. Highlight the benefits of products and services. It helps companies convince people and therefore companies reach their target audience. Finally, the political roles. Democracy is the government of the people by the people. Advertising is widely used during elections by the competing political party. Help influence and convince people to make the right choice for their country. Through creativity, research and budget, advertisers and advertising agencies choose different types of medium to reach their target market. The means are divided into two categories; Traditional media and new media. Each medium has its own style and uniqueness in reaching audiences, readers, viewers and listeners. There are many...... half of paper......, allow customers to praise or condemn your company based on their personal experiences. Therefore, the Internet links the customer service component directly to advertising. Future The Internet is likely to continue to play an important role in people's lives for the foreseeable future. Although personal computers will remain the dominant method of accessing the Internet, some form of global communications network will likely be a reality for many generations, creating effective avenues for delivering advertising messages to consumers in the community and around the world. REFERENCES http://www. inconcertfinancialgroup.com/forte-consulting/advertising-media-pros-and-cons.shtml http://www.sparkable.com/marketing/traditional-media.php http://smallbusiness.chron.com/advantages-disadvantages- internet-advertising-4029.htmlhttp://www.magzter.com/SG/SPHM/CLEO-Singapore/Lifestyle