Joe sent Louis “on the road as a big band frontman to increasingly lucrative venues and kept him constantly in the recording studio” (Oxford). The equal split of Armstrong's earnings between himself and Glaser made them both millionaires. Glaser also managed to convince Louis to start appearing on the big screen. In 1936, he “became the first African American to appear in a major Hollywood motion picture with his role in Pennies from Heaven, starring Bing Crosby” (Biography.com). He has also acted in films such as Artists & Models, Every Day's a Holiday and Going Places. “Armstrong made 22 American feature films, six foreign feature films, eight documentaries or concerts, three short films, two cartoons, and four talkies for coin-operated viewing machines” (Oxford). Armstrong's career changed dramatically, due to the “decline of the big band era in the mid-1940s, combined with his appearance in the film New Orleans” (Oxford). New Orleans producer Leonard Feather "arranged for Armstrong to appear with Edmond Hall's New Orleans revivalist band at Carnegie Hall" (Oxford). This led to the “now famous concert at the Town Hall… with a select group of artists impulsively billed as the All Stars” (Oxford). Louis continued to play with this group, called Louis Armstrong's All Stars, until his own