A great example of this is when he talks about the suffering of their ancestors in the following passage “You and my mother and father, who didn't work an eight-hour shift, but He worked from "I can't see" in the morning until "I can't see" in the evening, and he worked for nothing, making the white man rich, making Uncle Sam rich. This is our investment. This is our contribution, our blood." Once reunited with his audience through his unification “Yours and Mine,” he uses the harsh “m” sound to emphasize the message of the mother's exploitation by “Uncle Sam” and the white man. Through alliteration he slips into his connection with the audience whilst maintaining focus on his indignation expressed in his speech, very subtly increasing his unity with the audience and therefore his Ethos. Through alliteration, colloquialisms and concessions, X connected with his audience by expanding his already respectable amount of Ethos, promoting his leadership in the movement and power as a