Social media is the main place that produces apathy and the bystander effect. For example, many of us have witnessed some sort of online bullying and do not intervene. Why don't we include ourselves? I personally don't like involving myself in something online in front of a world that has nothing to do with me, this is a key example of the bystander effect. The bystander effect occurs when the presence of others discourages an individual from intervening in a situation. Social psychologists Bibb Latané and John Darley popularized the concept following the infamous 1964 murder of Kitty Genovese. (psychology today 1) Latané and Darley attribute the bystander effect to widespread perceptions of responsibility: bystanders are more likely to intervene if there are few or no other witnesses, and individuals with social influence in a group monitor the behavior of those around them to determine how to act. act. (psychology today 2) In Genovese's case, each of the spectators deduced from the inaction of their neighbors that their personal help was not necessary. (Psychology today