In post-war Britain, the role of women was beginning to change from the social norm. In this era, women were suddenly expected to do the jobs that their husbands were unable to do, because they were at war. Their role in society shifted from housewife and domestic caregiver to factory worker. This turned out to be somewhat positive as women discovered their strength and intelligence that had previously been hidden under their oppression. It is in this era that fashion photography aimed to explore a woman's independence and entrepreneurial side, whilst maintaining her femininity. To discuss the representation of women in post-war society, I will specifically look at the works of Norman Parkinson, particularly the image titled The Art of Travel. Pre-war fashion was significantly different than that during and after the war. By the early 1930s, women's fashion was widely considered elegant and smart. Women wore small hats and gloves as well as long, form-fitting dresses and coats to help them appear taller than they were, "dresses were thin and straight, sometimes looser at the shoulders than at the hips" (Laver 2012, p.243 ). This was both in fashion magazines and for modern women of the time. By the mid-1930s, fashion was using bolder patterns and colors. Similar to the style of the Roaring '20s, women continued to wear stilettos. However, in 1937, war broke out and fashion items began to be considered for other uses, including cotton used for parachutes. During this period, while men were at war, factories left a void and required workers, which women then filled. Women's fashion in this period began to change, women could not buy stockings due to the difficulty of obtaining the material, at the same time... half of the paper... and the role of women in changing society contributed to photography in fashion by Norman Parkinson. In most of Parkinson's images, he portrayed glamorous women when he showed them in situations uncommon for the time. In his piece The Art of Travel, he portrayed the woman as elegant, sophisticated, yet remained highly feminine. In photography he used garments such as gloves, hats, furs and paint to convey that the women were feminine and traditional but still, in his style, adventurous. Although the use of gloves, hats, furs etc. Norman Parkinson pushed boundaries using outdoor lighting and foreign locations, where he consistently portrayed women with style.