Today I will write about an organization which is enjoying great success from last 10-15 years and till now the organization is moving towards greater success with the continuous expansion of its business, its turnover and organization what I'm talking about is “patanjali”. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay Patanjali Ayurveda Limited is an Indian FMCG company. Its production units and headquarters are located in the industrial area of ​​Haridwar (Uttarakhand) while the registered office is located in Delhi. The company produces mineral and herbal products. It also has manufacturing units in Nepal under the brand name Nepal (Gramudhyog) and imports most of the herbs into India from the Himalayas of Nepal. According to CLSA and HSBC, Patanjali is the fastest growing FMCG company in India. It is valued at $30 billion ($470 million) and some are predicting revenues of $5,000 crore ($780 million) for the 2015-2016 fiscal year. Patanjali said its annual revenue for the year 2016-17 is estimated at 10,216 crore ($1.6 billion). The main factor of Patanjali's success is Baba Ramdev because people trust them, he has the convincing power to convince people to accept Ayurveda and people also see their own results in using Patanjali products but there are some other factors for Patanjali's success in which six major factors are: Media attention Ramdev rose to national fame as a yoga guru through his programs on TV channels such as Sanskar in 2001 and Aastha of 2003. He readily acknowledges the role of the media in its rise. “My role in Patanjali's rise is only 1% to 10%, rest of the credit goes to the media.” He told the Business Today website. Smart Pricing The main reason for Patanjali's success is the parsimony it practices. “Our profit margins are tiny because the main objective is not to make profits,” Ramdev said. In Patanjali, production costs are low because they source directly from farmers, avoiding intermediaries. “There is no one in Patanjali Company who is paid millions of salaries,” Baba Ramdev said, also adding that “most companies have administrative costs of about 10% of their revenue, but in our case it is only the 2% "Retail outletsInitially Patanjali did not accept the conventional distribution network, preferring to rely on its own super distributor channels, Chikitsalayas (franchised dispensaries) and Arogya Kendra's (health centers selling Ayurvedic remedies). It then turned to retail outlets since 2011, revenue began to multiply. Variety of products Already, some Patanjali products have made major inroads - apart from desi ghee, its Dant Kanti toothpaste, kesh kanti shampoo for example, launched in March 2010, brought in revenues of Rs 200 crore in 2014. /15 Over In recent months Patanjali has also ventured into the production of many other new items, mainly produced by foreign companies. Patanjali also sells toothpastes, pulses and unpolished detergents, moisturizers, beauty creams, chayavanprash, chocolates. Swadeshi Patanjali Factor is happy to collaborate. -there are indigenous companies, multinational ones are a different matter. “Our principle is simple: we want to replace multinationals,” Ramdev said. “We don't want to humiliate anyone, but we would like to instill swadeshi pride so that Indian money does not leave the country.” He is aware that the competition is pressing him. “The mentality of multinationals is such that every time an Indian does.