It's undeniable that people are motivated by many different things, yet fear is one of the most powerful motivators there is. Fear is the natural instinct that has helped human beings in their evolution. Today, people do not have to live with ancient threats like large animals, but fear drives humans to move forward in life. Nothing in life makes people more uncomfortable than fear, we have many fears; fear of pain, fear of illness, fear of failure, fear of change. Fear can be a strong motivator both positively and negatively, pushing people to choose between fight or flight. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Not only has fear saved people from predators and disasters, but we have also learned to use fear against others for our own advantage. Dictators use threats to make their followers obey. Fear is even more powerful when used against followers of religions. Many religions profess the goodness of a God or Gods, but fear is used as a motivator, the fear of hell drives many to worship them faithfully. We may even doubt that hell exists, but fear makes us not take any risks and follow that of the Church. The Complete List of Motivational Study Quotes to Increase Study Efficiency Fear is a powerful motivator that is not only used by religious leaders but also by politicians, especially during election campaigns. Without a doubt, fear is used in negative advertising. Negative publicity is used to make people fear what the other politician intends to do. The result if you vote for the wrong party or choose the opposite person makes you fear voting for someone else. The same is used by the markets especially on pills and diets for weight control. Fear motivates people much more than negative publicity. Although promises are rarely kept, people who use fear against others believe that such advertisements work better. Fear can be used to motivate employees to sell more, earn more or get fired, fear can be used to motivate students to work better or face the consequences. Fear can be used to promote healthy eating habits. Fear motivates someone to eat better and exercise. If your doctor says you will have a heart attack if you don't exercise and eat better. The general fear of premature death causes temporary comfort and convenience like junk food to lose the battle. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Fear is a major emotion that pushes people into the possibility of fight or flight. However, if used improperly, fear can be dangerous. We have the ability to use our rationality to avoid negative fear responses by recognizing when we are driven to speculations that push us to conform to dictating leaders, religious and political ideas. Fear as an emotion has been the main survival factor, but it should not be overused. Works Cited Gray, J. A. (1987). The psychology of fear and stress (Vol. 5). Cambridge University Press.Olatunji, B. O., Cisler, J. M., & Tolin, D. F. (2010). Quality of life in anxiety disorders: a meta-analytic review. Clinical Psychology Review, 30(6), 693-704.Phelps, E. A. (2006). Emotion and cognition: Insights from studies of the human amygdala. Annual Review of Psychology, 57, 27-53. Schacter, D. L., Gilbert, D. T., & Wegner, D. M. (2011). Psychology. Worth Publishers. Baumeister, R.F., Vohs, K.D., DeWall, C.N. and.