How to understand if your content marketing campaign is succeeding or not? Never underestimate some fundamental data. The world of the web, we often say, is full of information and for this reason you need to know what to do to make your business successful. Which contents can be most effective? To find out, you just need to explore a little and learn to interpret metrics and data that a content manager or advertiser necessarily needs to know. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Cost per Acquisition We often focus on cost per click, but we must also take cost per acquisition into account. This tracks the total revenue of your entire marketing campaign by directly comparing the cost to the sales generated. The cost per click corresponds to the cost of each single interaction, but it is essential to understand whether a content marketing campaign can be economically advantageous and this is where CPA comes in by providing the necessary information. It is from this metric that the success or failure of a campaign can be identified as it provides general data on the trend of effectiveness. ROI At the basis of every economics lesson, ROI is a fundamental element for understanding the trend of business and is strongly linked to the CPA. Most marketing metrics measure lead generation, but the so-called return on investment is an interesting fact to study. Focusing on ROI, therefore on costs, value and performance is necessary: ​​in short, how much do you earn from the invested capital? Without this data you won't go anywhere. Total visits to the site A figure that is often overlooked but which is actually very important is the number of visitors to a site. Already from this simple number we can understand whether the content marketing campaign is effective or not. By doing a test on the published contents you can understand if the new posts were 'liked', if the contents are followed by a new audience and if there has been a decline. In short, if the number increases, the contents are certainly effective. Traffic by channel Each piece of content has its own channel: directing the same message to different channels, as we know, is wrong. In short, the post itself cannot and must not be published, for example, on LinkedIn or Twitter. To develop an overview, a company needs to know what generates traffic and where it comes from. Measuring interactions, traffic and origin helps you understand which social media is best suited to your business. This way you can create content suitable for any audience and channel without throwing random content into the mix.Persistent visitorsWe are talking about analytical data of general traffic: the so-called 'persistent visitors' are those who return to the site a second time to review the content again. In fact, despite the metrics and detailed data, what you can never know is whether the site users like the content or not. However, persistent visitor data can provide this data. AS? Identify a repeating IP address over time. If a business notices a large number of new visitors… well, yes. It's reaching a new audience, but what keeps others from returning? Long live persistent visitors! Bounce Rate One of the most important pieces of information is the bounce rate. It provides useful information about the quality of a visitor's experience on the site (much like persistent visitor data). Bounce rate tells you whether someone clicked on content within your site or left your site before clicking on any other content. A high bounce rate means that someone clicked on the site, but immediately left..