Index IntroductionBody paragraph 1Body paragraph 2Body paragraph 3ConclusionIntroductionVisual arguments have become increasingly popular in advertising, politics and the media. As a college student, it is essential to critically analyze visual arguments and evaluate their effectiveness. This essay explores the visual elements, persuasive techniques, intended audience, cultural and social context, as well as biases and assumptions within a visual argument to evaluate its effectiveness. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayBody Paragraph 1The following visual argument is an advertisement promoting a new brand of organic food. The image depicts a field of green vegetables with a slogan that reads: "Eat Clean, Stay Slim." The visual argument uses color, contrast, and visual hierarchy to draw attention to the product and its benefits. The vibrant shades of green attract viewers' eyes and suggest freshness, health and sustainability. The contrast between the greens and the white background highlights the liveliness and purity of the products. The visual hierarchy of the visual topic places the slogan at the top of the image, making it the main message and encouraging the audience to associate organic food with weight loss. The effectiveness of this visual topic lies in its simplicity and universality. The visuals are easy to understand and resonate with a wide audience. The benefits listed at the bottom of the ad show that the product is not just for weight loss but also for overall health and well-being. The use of green vegetables in the image is powerful because it conveys the idea of ​​naturalness, which is key to the target audience. In a world where processed foods prevail, people are attracted to anything that emulates the natural, healthy lifestyle they desire. Body Paragraph 2 When we look at the audience this visual topic is aimed at, we can assume that it is aimed at a niche market. People who buy organic foods care about their health, the environment and animal welfare. The ad plays on the emotions of the audience by using persuasive techniques such as emotional appeals, fear appeals and bandwagon appeals. The emotional appeal is clear in the visual elements of the visual argument, which work together to create a welcoming and comforting atmosphere. The fear appeal is used to keep the public away from processed foods by making them aware of the toxic effects of pesticides and chemicals in non-organic foods. Bandwagon appeal is used to attract the public to organic food by giving the impression that everyone is eating organic. The impact on the target audience is positive because the visual topic aligns with their beliefs and values. The choice of color, typography and advertising slogans work together to create a message that resonates with the target audience. The advertised product is a representation of the healthy and moral lifestyle they aspire to live. By purchasing and consuming organic foods, the target audience feels they are having a positive impact on their health and the environment. Body Paragraph 3 Comparing this visual topic with similar ones, we can see that advertising for organic foods has become a trend in the recent past. Many other brands use similar visual elements like green vegetables and organic fonts to create an organic aesthetic. Each ad has its own unique feature, such as animal welfare or environmental awareness, to attract the target audience., 63(1), 21–40.