Topic > My Career Plan for Marketing Success

IndexBrand NarrativeCompetitive AnalysisConclusionWorks CitedThe career plan I have for my life is made up of a number of elements. The first and most important is the career path I chose to follow, which is a mix between a marketing plan and influencer work specifically for women. Included in this plan will be some people from my networking team, my relevant qualities, the industries and companies I would like to work for in the near future, exactly what I can offer them, my brand story, the strategic work that will follow working and building brand awareness through various marketing techniques, how will I plan to measure my success and what kind of job or internship I intend to acquire keeping my desired field in mind. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay To explain the beginning of a successful career path, it is best to state where is the best place to start marketing and how a person can work their way to the top. When it comes to marketing, most people tend to start out on the path as a social media coordinator, account manager, project coordinator, event marketing coordinator, marketing coordinator, or event marketing specialist. Working in one of these professions, especially as a social media manager, usually requires "research, customer service, administrative tasks and reporting to account executives, media planners and/or client services, managers" and is the best job to start with because it is combined with other tasks that were most likely included in previous occupations that person held. The next step involves taking on the roles of Advertising Manager, Brand Manager, Community Manager, Promotions Manager, Public Relations Manager, Sales Manager, Social Media Manager and Product Marketing Manager. These are all jobs that “require an additional leadership character trait, as marketing managers must orchestrate the execution of marketing strategy and establish processes while fostering the growth of entry-level employees.” The next step to working and excelling in the marketing field is to pursue jobs as an advertising sales director, media director, public relations director, marketing analytics director, marketing research director, and media director. Duties in occupations like these include marketing managers conducting "research and reports detailing market conditions, customer data, and competitor activities; marketing managers tailor overall strategy with the goal of achieving goals corporate". The overall aspiration of a marketer at this level is to increase potential consumers' intentions and their enthusiasm towards the brand. Finally, when it comes to becoming Vice President of Brand Development of Marketing, those who aspire to work in this field should keep in mind that “it requires a mix of leadership, technical and business skills. Often acting as a spokesperson for the company, the vice president of marketing is also expected to work across departments within the company with the goal of filling any gaps and strengthening the company's products and/or services” (Agency Sparks, 2016). This role may also include the role of recruitment manager, which includes hiring aspiring workers for that company. After learning more about how to enter and progress in the marketing field, I also acquiredsome credible and helpful collaborators who are good at networking and can help me grow and expand throughout this journey. These collaborators include Janice Rodriques, Aria Fairman, Monet Wooding, and Najee Brunson, they are people who have helped me in terms of setting up and defining my career goal and getting to the point of knowing what I want to do. These are people I met before completing my achievements and others while aspiring to achieve these goals. They, too, have helped me revise my commitments, which include working as a social media expert for a modeling agency and participating in volunteer work through my church's dance ministry team. They also helped me find positions like those that are considered part of my recent commitments as a Rutgers Student, who was a social media specialist at a small business called Wonder Woman Marketing during the fall of 2018, and a retail sales associate at Love Cultura during the summer of 2018. Also included here is the role of Master Control Operator at the Rutgers University Television Network and work during the spring of 2017 as a community services coordinator, then public relations representative for a campus women's empowerment group originally called The Demonstrate Educated Beauty Sisters With Values. This networking team wasn't as present before I moved to Rutgers. However, the experiences I had at Fairleigh Dickinson University still helped me. While I was a student at Fairleigh Dickinson University, I had the following occupations in marketing. I was the photography director and promoter for the Melodies of Heaven gospel choir and a member of the Radio Club. Finally, as a student at Piscataway High School, I became a member of the Television Club my senior year and served as the executive producer of a public service announcement in drunk driving matters, I appeared as an interviewer in a filmed student-teacher interview and took on the role of News Anchor for the Piscataway High School Morning News my senior year. A big part of what inspired me to pursue a career in marketing and become an influencer once I learned it was that I got a feel for what it meant to work in both retail and promoting the organizations I lead. I took part. I also became more aware of the influence that brand ambassadors and influencers have in promoting certain products to the public and realized that it would be extremely beneficial to market high quality, yet very affordable products to the public. That being said, I have come to the conclusion of working for a company like Michael Kors, Fashion Nova or Amazon and considering becoming an influencer for Charlotte Russe, due to the fact that this company closed many of its stores during the three-year period. -state area. There are some stores that have reopened, but the fact of the matter is, to keep the store in business, it's important to have someone important promoting your brand. Brand Storytelling When it comes to brand storytelling, I also have to say that some unique qualities about me include the fact that I have an internal drive to inspire people to be the best version of themselves and a desire to encourage and motivate others. I also commit to doing my best and asking as many necessary questions as possible that will help me achieve the goals I want or help the person I work with or for achieve their desired goals. I have been told that I am very personable and helpful, especially once people have bought inmore familiar with who I am, how I operate and what I do. When I interact with people and possible colleagues and associates in meetings, I plan to introduce myself formally and professionally, as well as introduce marketing techniques that I would like to incorporate into being an influencer and working in the marketing field. I would like to reveal what I know in the field in terms of how to use different types of software and programs to benefit businesses. Apart from this, I would show the company the different marketing techniques I have used to market myself to the public and how I have benefited from it, this way they can get an idea of ​​my skills based on what I have already done. These techniques would involve social media promotion techniques primarily on platforms like Instagram and Facebook. Marketing techniques for brands would include creating Google, Facebook, and Instagram ads. Competitive Analysis If there's anything I know, it's that the marketing industry is a highly competitive field. To make it, just like in any industry, you need to apply a lot of hard work, dedication, consistency and discipline. However, I also know that one of the first steps to getting a job in marketing, besides completing job applications, is passing the interview. Something else you need to do this is to understand how the company hires its employees and understand exactly what they are looking for. For example, when it comes to working for companies like Michael Kors or Fashion Nova, Amazon and Charlotte Russe, we know the basics, which is that we have to show up early or on time for the interview, dressed professionally and because of the companies where I would like be interviewed, dress with style. Another step to take before walking through the doors of these companies as an interviewee is to conduct research on the company to find out exactly what their goals are and the best ways the interviewee can use your skills to help them. ConclusionIn conclusion, when it comes to marketing, three factors of the CMO (Chief Marketing Officer) impact are internal, regarding company and culture management, talent development, organizational structure, purchasing and technology adoption and collaboration. The industry, with regards to the involvement of the CMO and the advertising network on topics that are significant for the business; and even more so from a social point of view, regarding points of view, evaluations and positions that need to be more extensive. For example, when favorable changes are made that cover a decent variety in terms of business connections and proper incorporation management, it can largely work in light of both the business and its consumers. In fact, Target's CMO, Rick Gomez, even stated that “One of the primary responsibilities of the CMO is to represent and communicate a company's purpose and values ​​both internally and externally” (Rooney, 2018). Therefore, it is proven that communication skills are highly valued as they would be in any job, but can come at a great advantage when it comes to a job in marketing. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Each component related to the networking and survey processes, helps you familiarize yourself with these industries and companies within them, which involves doing research to understand both the backstory and the goal of the business you are applying for , and communicate each game in a meaningful role in every part of the marketing. This also applies to the simplest phases such as being a Social Media Manager, a Digital Coordinator or a Digital Marketing Specialist. They are also significant factors that you need to keep in mind to implement.