I will create an advertising campaign on sexually transmitted diseases/condom use. I will have an image of a beautiful young woman of age, seductive looking, holding a very expensive bag with the words "IST" written on it and a picture of a doctor with one finger raised in disapproval. The image will say: "It looks clean, but it could be a lot of trouble. Test yourself and finish it!" There will also be a statistic that 20.1 million men and women between the ages of 15 and 24 will contract an STI is that just because the person looks clean and beautiful on the outside doesn't mean they aren't carrier of a myriad of diseases. This will be seen on billboards, benches at bus stops and banners on the Internet. This is where the targeted age group will see it the most because they are found in these areas the most . Say no to plagiarism. Get a tailor-made essay on "Why violent video games should not be banned"? Get an original essay Who is the target of this advertising campaign? target of this campaign are both men and women, of all races, between the ages of 15 and 25. One of the things I did in my advertisement was to depict a beautiful young woman who would attract the attention of most people in that age group. Another thing I included was statistics specific to the 15-24 age group, which can be used to inform them that it can happen to people as young as them. The source used in the advertisement is the doctor in the image and statistical facts; this will give credibility to the advertisement. The image if the young woman will be effective in persuasion due to the age group and the woman, is used as a source of physical attractiveness in advertising. Both men's and women's eyes will be diverted towards a beautiful woman, whereas if only a muscular man showed up, men's attention would not be diverted only from women. The type of message used is fear. This is the most effective way to get your point across to young adults (aged 15-25). When there is fear, induced people tend to change quickly so that they do not have to experience the consequences. Yes, I used fear in my campaign. I used fear because of the age range. Many times just facts don't get the attention of people in this age group. The use of fear in the campaign will push the public to undergo checks and also to have safe sexual intercourse. Even if the women are beautiful, the quote can induce fear because at their age they choose beautiful women and never think about the consequences if she has or if they have sexually transmitted diseases that they can contract. I am using the unilateral approach in my campaign. Most people know something about STDs, but not enough that they can't be convinced. Furthermore, almost everyone in today's society agrees that safer sex is protected and that protection is the best way to avoid unwanted and sometimes incurable diseases. The one-sided method is used in cases where people are ignorant of the facts of a topic and can be easily persuaded when informed of those facts. The media used for this campaign are billboards, internet banners and benches at bus stops. I think with the age group I'm trying to attract, these are the places they're most likely to be found. At the age of 15-25, you are most likely still on the bus and, if you have the luxury.