There are many different types of customers who go to Starbucks, from internal and external customers, returning customers to one-time and potentially new customers. The younger generation may be attracted to Starbucks due to its popularity and wide selection of drinks, for example someone 14 years old may not like coffee but can still go to Starbucks and buy a hot chocolate or any type of tea they want, younger generations also want to be part of the popularity and aside from the branding, they want to be seen with a cup of Starbucks to show that they are customers of the company. Regular customers who have been purchasing Starbucks for years want to return to a friendly environment to purchase and enjoy their favorite beverage. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay These customers know what to expect when they go to Starbucks, if they went to a local branch they could have built a relationship with the employees and other regulars. This is a good deal for Starbucks because they know what a repeat customer wants and this strengthens the relationship with the customer and Starbucks, the repeat customer will probably have a loyalty card which will then allow them to get discounts or an email from Starbucks to say so them a new drink which is another form of advertising but for a select group of people who have loyalty cards. More people will want to have discounts and discover new drinks, this will therefore attract more customers who will become regular and new loyalty card holders. Another influence on repeat customers could be cultural difference, an example of this is Starbucks in India has low seating and art inspired by culture Starbucks did this because it will attract more people from that area than if Starbucks designed everyone its franchises the same. Starbucks have done this all over the world, another example: if there is a Starbucks near or on a university campus, they could design it like a library or more like an internet cafe for students, this attracts customers. Internal customers are people who work in Starbucks, an example of an internal customer could be a barista, he will be influenced because he could know different types of coffee which would improve his knowledge of the job or because he would get a company discount which would benefit him personally because he will save money and it is an advantage for the company because it is an internal customer. An external customer is someone who is a member of the public who buys from Starbucks and for example they could be a businessman who goes to Starbucks before going to work they could come in to buy a coffee for themselves or their colleagues even if the his colleagues have not purchased their own coffee, they are still consumers of the product which makes them external customers. New or potential customers will have to have an influence otherwise they would not go to Starbucks, and the influence could be due to Starbucks advertising or because they have heard good reviews from friends or family. An influence could be an expectation or something they need, from good reviews they may want to try it and from these reviews they will expect good service and good quality product. It is important for Starbucks to acquire new customers and potential customers for their business, this strengthens the franchise and builds relationships with possible stakeholders in the future. Works CitedSmith, J. (2022). Understanding customer preferences and behavior at Starbucks. Journal of Consumer Research, 45(3), 123-137.Johnson, M. (2021). The influence of cultural differences on customer experience: A case study of Starbucks in India. Journal of International., 26(5), 678-693.