What makes "Zappos" online store special is not the shoes or fashion items, it's their corporate culture and T&D which really amazed me. Such an unusual and unique company culture. Zappos was the first major online shoe retailer to introduce free shipping including returns and a 365-day return policy. It arrived on the market in 1999 and the name is based on the Spanish word “zapatos” which, who would have thought, stands for shoes. Zappos is led by CEO Tony Hsieh, known for his unique work style and training of his new employees that motivates them to do the best work possible; therefore, it provides the best customer service in that industry. But how did he manage to achieve such success and, above all, why don't other companies copy his strategy to achieve the same result? Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay from Zappos delivered to its enthusiastic T&D customers, who in turn pass their experience on to other customers. There was also a time when people from all over the world came to see this unique way of working. The employees were involved in these tours and explained their extraordinary work days and their training on how they got there. But what differentiates Zappos from other online retail stores? Tony Hsieh's ultimate goal was for work to be fun and for employees to have tremendous freedom. From my point of view it seems like a dream job because apparently everyone can come in their pajamas, decorate their desk individually and even organize costume parties. Employees can simply sing, dance and play if they feel the need. In the photos they look like the happiest people in the world. Hsieh has abolished almost all titles and hierarchies: decisions should be made, if possible, by the group. For him it's not just about selling shoes, but about motivation, enthusiasm and achieving goals. Reading all this news and watching videos on YouTube about how involved employees are in their work, you realize how the "employees become co-entrepreneurs" model is lived in a truly coherent way. This is how I personally think that Hsieh has achieved an amazing company culture, thanks to enthusiastic employees who create highly satisfied customers and who in turn willingly order there, thanks to their employees. It really seems that the principle "We are family" is taken seriously at Zappos in an honest and beneficial way, regardless of rank and working environment, because the goal is always the same: Zappos people should be happy. Zappos has further professionalized and monetized the modern and open corporate culture approach. It offers with “Zappos Insights” a consultancy and training program for companies that seeks to transfer the Zappos corporate culture through workshops, webinars, etc. in order to make them more effective. Zappos' "cultural customers" also include well-known companies such as Google. One of the central elements of the Zappos culture are the 10 so-called core values, which are as follows: Offer WOW through service Embrace and drive change Create fun and a little quirk Be adventurous, creative and open-minded Pursue growth and l 'learning Build open and honest relationships with CommunicationBuild a positive team and family spiritDo more with lessBe passionate and determinedBe humble. If this wasn't already enough to make you fall in love with this company, here comes more. For Zappos, perfect customer service, known internally as effect.