The automotive industry is a rapidly developing sector. Technology-driven trends will revolutionize how industry players respond to changing consumer behavior, develop partnerships and drive transformational change. The forces that are giving rise to four disruptive technology-driven trends in the automotive industry are diverse mobility, autonomous driving, electrification and connectivity. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The automotive revenue pool will significantly increase and diversify towards on-demand mobility services and data-driven services. This could create up to $1.5 trillion or 30% more additional revenue potential in 2030, compared to approximately $5.2 trillion from traditional auto sales and aftermarket products/services, rising by 50% from approximately $3.5 trillion in 2015. Diversified Mobility Changing consumer preferences, tightening regulation and technological breakthroughs are contributing to a fundamental shift in individual mobility behavior. McKinsey predicts that by 2030, 1 in 10 cars sold could be a shared vehicle. There is a sign of declining ownership and this trend is expected to continue and even accelerate in the coming years. Mobility providers such as Uber and others will allow consumers to simply rent a (shared) car as an on-demand service, specifically for the intended purpose and for a pre-agreed travel itinerary or period of time. It is expected that ownership will be less important and car customization will be achieved through modularization and via flexibly configurable software with personal profiles. As a result, the traditional business model of selling cars will be complemented by a range of diversified and on-demand mobility solutions. Therefore, today more and more automotive OEMs are rethinking their positioning, i.e. presenting themselves as mobility providers and not simply as vehicle manufacturers. But as the automotive sector expands into mobility, new players are emerging as competitors: for example, Apple, one of the mobility leaders, enters the category. Please note: this is just an example. Get a custom paper from our expert writers now. Get Custom Essay In this context, automotive OEMs must find ways to add unique value to consumer mobility, day after day. This could be done by becoming a general mobility provider, from selling cars for purchase to facilitating ride-sharing, or even by partnering with public transport in cities where resources are underutilized or lack adequate transport facilities..